Without a plan to distribute your cards, there's
no
need to print them in the first place.
Many
fall into the trap of thinking all the thinking about business cards
is over once the order is placed. Wrong! The average person has more
than half of business cards still in the box at any given time.
Make
a plan to empty your box of cards in 3 months
or
less, after all, those little cards are your
most
powerful marketing tool.
Always carry cards with you. Always have them
handy. "Let's see, I've got one here somewhere,
no,
that's a card I got yesterday, no, that's my
kid's
picture, here it is, no, that's not it
either.."
Always keep them fresh and flat. If they
look
worn or dirty, pitch 'em. You should be able
to
quick draw your card faster than Gunsmoke's
Matt
Dillon. If somebody gives you their business
card,
you should give them yours in return, face
up.
Think
of your card as a print ad for you. Leave it
everywhere. More ad exposure leads to more
business. If you designed your card well, your
home
address is not on it so you can leave it
anywhere without fear a burglar will come
visiting.
Many
stores, banks and restaurants have bulletin
boards. Keep a few push pins in your car.
Always drop your card in the fishbowls offering a prize.
Enclose a card with every check you send to pay bills.
Leave
one on the table with your tip (as long as the tip is not
embarrassing).
Give
one to friends "Do you have my new card?"
Keep
a supply in a cardholder on your desk or at the front counter.
Ask
your spouse to always carry your cards, ready
to
deliver should they meet someone who might be
interested in your product or service.
Keep
spare cards everywhere so you never have to
grope
for one, or worse yet, not find one and end
up
scribbling your name on the back of someone
else's card.
Put
the info on your card in a sig file that
automatically appears at the bottom of all your
eMail.
Get my article that show you how, step by
step.
